The driver sees it first
Every number we compute is shown to the person who generated it before it is shown to anyone else. If a feature only benefits the office, it does not ship.
About us
About us
We started as forty owner-operators texting each other where the trucks were. The product is the same idea with better arithmetic and a promise attached: the driver who generates the data sees it first, and nobody sees the driver.
Why we built it
The rate problem is an information problem
A broker knows how many trucks called about a load. The driver on the phone knows nothing except the number being offered. That asymmetry is worth billions a year, and it is not a market failure so much as a data one — the information exists, it is just scattered across ten thousand cabs with no way to pool it.
So we pooled it. Not by tracking anyone, which drivers would rightly refuse, but by asking for the smallest useful signal: loaded or empty, roughly here, right now. Five of those in one market cell is enough to colour it. Four is not, and we would rather show nothing than show a guess.
The rest of the product exists because drivers told us they would not carry a second app to get the map. Fair enough. So the map lives next to the clocks, the paperwork and the money.
31,800+
Drivers reporting
1,140
Markets live
48
States covered
2021
Founded
What we hold to
Four rules we have not broken yet
They are load-bearing rather than decorative — each one has cost us a feature somebody wanted to ship.
Anonymity is structural
The five-driver floor is not a setting an administrator can lower. It is enforced in the aggregation itself, which is the only kind of privacy promise worth making.
Honest about accuracy
Where the map is thin we grey the cell out rather than guessing. A confident wrong answer costs a driver a day of revenue.
A human answers
Support is staffed by people who have dispatched or driven. There is no tier-one script, because a truck on the shoulder cannot wait for an escalation.
How we got here
Four years, one idea
-
2021
A spreadsheet among friends
Forty owner-operators texting each other where the trucks were. It worked well enough that people started asking to be added.
-
2022
The first hexagon map
We replaced the spreadsheet with a map and set the five-driver anonymity floor on day one. It has never been lowered.
-
2023
Compliance and money
Drivers told us they would not carry a second app. HOS, DVIR, documents and settlements moved into the same login.
-
2025
31,800 drivers reporting
1,140 markets live, and enough density that the map is useful in the lanes that were thin at launch.
Who is behind it
MR
DC
AW
PR
Half of us have driven for a living
That is not a marketing line — it is why the check-in button is where it is.
Marisol Reyes
Co-founder & CEO
Ran a twelve-truck reefer operation out of McAllen for nine years before deciding the rate problem was an information problem.
Dev Chaudhary
Co-founder & CTO
Built real-time geospatial systems for two mapping companies. Owns the aggregation model that keeps check-ins anonymous.
Andre Whitlock
Head of Driver Ops
Two million miles, mostly flatbed. Reviews every product decision for whether it can be done wearing gloves in the rain.
Priya Raman
Head of Compliance
Former FMCSA auditor. Makes sure our HOS and DVIR records hold up when an inspector actually asks for them.
Come and make the map sharper.
Every driver who checks in improves the read for the next one — starting with themselves.